We made our video first and had some amazing pictures we decided to support all our other products around the narrative we filmed. This has allowed us to start off with a cohesive element. Being able to produce the Video together in one day allowed us to keep our cohesion to a high standard. We didn't just have similar pictures to create the cohesion, each picture had the same backdrop and after we produced it we made sure all had the same style writing 'Rage Italic' for the bands logo and 'Rockwell' for the other writing. Also all the writing was in the same colour. This allowed all our products to look similar and be cohesive. If you showed a group of audience our music video and gave them a line up of posters and CD sleeves, I do believe most people would recognise that ours are linked. And this is exactly what we strived for. We know this from the positive audience feedback we have been getting about the cohesion.
Thursday, 9 December 2010
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